Featured
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Crowdsourcing | What you Need to Know
I was recently commissioned to write an article for Contagious Magazine into the new phenomenon of "crowdsourcing" (open outsourcing), where a company takes tasks traditionally performed by an employee or contractor, and outsources them to an undefined, generally large group of people or community... Read More »
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Virtual Advisory Boards
I'm running a research project for a consumer packaged goods manufacturer looking at the business case for engaging experts and opinion leaders in a virtual advisory board. In addition to the insight and expertise they receive, engaging influencers as advisors can create vocal advocates. Here's... Read More »
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Idea Platforms | Diamond in the Web 2.0 Rough
I've recently completed a research project for a digital marketing agency on using Web 2.0 technology to harness user contributions in marketing and innovation. It's not just about user generated content and idea contests - smart brands are integrating user contributions right into their value... Read More »
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